From stellar product photos that say “take my money!” to kick-ass professional selfies that help you stand out online, Photo Alchemy is a self-paced online photography course specifically for small business women that simplifies the process of taking your own quality pictures to market yourself, your products, and your brand.
and You don’t need to pay a professional photographer thousands of dollars to get them!
You need photos as beautiful, daring, and soulful as the business you’re building.
Tired of sorting though overcomplicated YouTube videos aimed at professional photographers to find the help you need.
I’d guess you’re here because you…
Always run out of beautiful, professional photos for your social media or website
Don’t have an Instagram husband to take your photo and feel silly asking a friend to take just one more pic of you
Hope no one notices you’re using the same 5 shots from that one mini-professional photo session from a few years ago
Have never learned the ins and outs of camera settings or editing and don’t know where to start
Struggle to take yourself and your business seriously because the look doesn’t match the quality you provide
wizardry aside…
From styling product shoots to mastering lighting, posing for self-portraits to creating a personal editing aesthetic (and much, much more), think of it as your complete step-by-step spellbook.
Designed specifically for small businesses women who aren't photographers (nor want to be!), you'll go from newbie to know-it-all with easy to understand and actionable tips.
I'm here to tell you it doesn't have to be that way!
I have always loved being behind the camera, but could never get myself in front of the camera.
After taking her course I was able to set up my space and fix the lightning. My business has improved because customers see that I am a real person and my website has a much more professional feel to it. I highly recommend Melissa’s course to everyone, whether you’re a beginner or have some skills in taking pictures.
Lindsey, candle maker
No need for a fancy camera either, her course is jam-packed with great information if you use your
phone!
This is great for anyone who is new to social media and is trying to use Instagram for their business exposure and the improvements in your pics are almost immediately noticeable! In addition to being a great photographer Melissa is a great teacher, I appreciate her accessibility and approachability!
Christine, herbalist + yoga teacher
my photos have definitely and I feel like my whole aesthetic makes more sense!
improved
I have a lot more confidence taking self-portraits - knowing where to stand, to hold an item or add movement and how to utilize lighting! I truly learned so much! My eye for taking photos, understanding composition, and lighting, and better utilizing my iPhone has made a difference in the number of decent pictures I can take!
Amber, a flower farmer
I have better tools + my eye for photo design & structure is more
developed!
YOU READY TO DIVE IN?
Included in enrollment is FREE 3 months of the Creativity Coven for access to an active private community with your fellow students to ask questions, share what you’re working on, get feedback, and make connections (plus all the other Collective benefits!)
10 modules are broken down into short video lessons , filled with beautiful photography examples and detailed step-by-step tutorials. A new module is released each week so you can master the skills before moving on to the next, all without all the overwhelm.
Beautifully designed printable PDF guidebooks for each module make it easy to refer back to the information and actionable tips. You’ll also get corresponding “homework assignments” so you can implement the lessons, practice your skills, and build your growing photo library.
Self-paced video lessons
Guidebooks + Assignments
Private Community + Live Support
When you enroll in Photo Alchemy School, you’ll get:
Take a Closer Look at the Content:
When to use what format, aspect and orientation for best success
Module 1
Master the Principles of Great Photos
Start taking better photos right away by understanding the foundation of great photos. Learn the basics for creating visually interesting photos that captivate your viewer. Discover:
Composition formulas and focusing tips so you can nail the shot, every time
How to use things like framing and color theory to create visual interest
Module 2
Lighting, Illuminated
Understanding how light works and how to work with different types of light is a foundation for creating a professional photo. By the end of this module, you’ll know:
Solve common problems like reflections and know how to manipulate shadows
Tips and tricks for shooting in different types of natural light, indoors and out
How to set up and use artificial lights
Module 4
Manual Camera Photography
For those wanting to take the next step in photography and use a mirrorless or DSLR camera, this module will help you know the ins and outs of your camera. You’ll be able to:
Take control of your creativity and master shooting on the manual mode
Understand how your camera works + what settings to use
Know which lens is the best to use for what type of shot
Module 3
iPhone Photography
We’ve all got an amazing camera capable of professional quality photos, already in our hands all the time! We just need to know how to use it. In this module, you’ll learn
Understand the different lens choices and when to use what
The best settings to use
How to use portrait and other camera modes most effectively
Module 6
Storytelling, Product Photos + Styling Scenes
From creating captivating lifestyle scenes to shop listing product photos, styling can help you create visual stories that resonate with viewers. Discover:
How to style product photos that say “take my money”
How to choose and use backdrops, surfaces, and props (plus lots of DIY ideas)
Formulas to make styling scenes and flat lays super easy
Module 5
Creating a Personal Brand + Photo Aesthetic
This course is more than just pretty pictures- you need on-brand images that attract your ideal customer or client and convert to more sales. In this module, you’ll:
Create a mood board and guidebook for your personal photo aesthetic
Get crystal clear on your brand and what visual story to tell
Discover what style of photography you love best for your business
Module 8 + 9
Editing (on mobile + desktop)
Get ready to make magic and transform an images from “ok” to “oh wow!” by using the editing program specifically for photography called Lightroom. We’re diving deep into:
Saving time by using presets and creating your own
Using the classic desktop version and the free mobile app
Step-by-step tutorials for how to use all the features and tools
Module 7
Taking Photos of Yourself
You are the only thing that makes your biz unique, so make sure you show up in your photos! From handheld selfies to portraits to behind-the-scenes photos that make it look like you have a professional photographer following you around, this module will share:
Behind-the-scenes of how I shoot all my own branding photos
How to choose a tripod and different ways of capturing yourself in the frame
Posing ideas so you don’t feel (or look) awkward AF
Module 10
Have Selfie Confidence
Nothing builds that like-know-trust factor than showing the real human person behind the business and brand. If you’re feeling unsure or uncomfortable being on camera, this Bonus Lesson is your game plan to build your confidence! Get ready to:
Feel better about being on camera by changing your phone’s settings
Shift your mindset about being visible
Put into tangible activities into practice so you can become more confident
plus,Bonus Module!
When to use what format, aspect and orientation for best success
How to use things like framing and color theory to create visual interest
Composition formulas and focusing tips so you can nail the shot, every time
Start taking better photos right away by understanding the foundation of great photos. Learn the basics for creating visually interesting photos that captivate your viewer. Discover:
Master the Principles of Great Photos
Module 1
Solve common problems like reflections and know how to manipulate shadows
How to set up and use artificial lights
Tips and tricks for shooting in different types of natural light, indoors and out
Understanding how light works and how to work with different types of light is a foundation for creating a professional photo. By the end of this module, you’ll know:
LIGHTING, ILLUMINATED
Module 2
Understand the different lens choices and when to use what
How to use portrait and other camera modes most effectively
The best settings to use
We’ve all got an amazing camera capable of professional quality photos, already in our hands all the time! We just need to know how to use it. In this module, you’ll learn:
iphone photography
Module 3
Take control of your creativity and master shooting on the manual mode
Know which lens is the best to use for what type of shot
Understand how your camera works + what settings to use
For those wanting to take the next step in photography and use a mirrorless or DSLR camera, this module will help you know the ins and outs of your camera. You’ll be able to:
Manual Camera Photography
Module 4
Create a mood board and guidebook for your personal photo aesthetic
Discover what style of photography you love best for your business
Get crystal clear on your brand and what visual story to tell
This course is more than just pretty pictures- you need on-brand images that attract your ideal customer or client and convert to more sales. You'll:
CREATING A PERSONAL BRAND + PHOTO AESTHETIC
Module 5
How to style product photos that say “take my money”
Formulas to make styling scenes + flat lays super easy
How to choose and use backdrops, surfaces, and props (plus DIY ideas)
From creating captivating lifestyle scenes to shop listing product photos, styling can help you create visual stories that resonate with viewers. Discover:
STORYTELLING, PRODUCT PHOTOS + STYLING SCENES
Module 6
Behind-the-scenes of how I shoot all my own branding photos
Posing ideas so you don’t feel (or look) awkward AF
How to choose a tripod and different ways of capturing yourself in the frame
From handheld selfies to portraits to behind-the-scenes photos that make it look like you have a professional photographer following you around, this module will share:
TAKING PHOTOS OF YOURSELF
Module 7
Saving time by using presets and creating your own
Step-by-step tutorials for how to use all the features and tools
Using the classic desktop version and the free mobile app
Get ready to make magic and transform an images from “ok” to “oh wow!” by using the editing program specifically for photography called Lightroom. We’re diving deep into:
EDITING (ON MOBILE + DESKTOP)
Module 8 + 9
Feel better about being on camera by changing your phone’s settings
Put into tangible activities into practice so you can become more confident
Shift your mindset about being visible
Nothing builds that like-know-trust factor than showing the real human person behind the business and brand. If you’re feeling unsure or uncomfortable being on camera, get ready to:
HAVE SELFIE CONFIDENCE
bonus!
Module 10
Satisfaction Guaranteed
Maybe you’re thinking…ok, this all sounds great, but will I REALLY be able to take better photos?
I know investing in your business can be hard- and nothing is worse than shelling over money for a course and then seriously regretting it (been there, done that)!
I’m convinced you’ll love this program, so give it a try but if it’s not what you were expecting, let me know during your first week and I’ll refund your investment- no questions asked!
Join Photo Alchemy
investment
6 Payments at $120
From stellar product photos that say “take my money!” to kick-ass professional selfies that help you stand out online, Photo Alchemy School is an online course that simplifies the process of taking your own quality pictures to market yourself and your brand.
Pay IN FULL: $699
3 payments at $235
Still not sure if this is for you?
THIS COURSE IS FOR YOU IF...
And most importantly… you want to show up as the face of your brand and connect with your audience (aka turn heads and open wallets!)
You understand how important high-quality imagery is to market your brand
You want to stop wasting time prepping for and shooting photos that you aren’t really happy with.
You’re committed to learning a new skill with some compassionate support, willing to try new things, and maybe step outside your comfort
THIS COURSE MAY NOT BE FOR YOU IF...
You aren’t ready to put in the work to learn a new skill. I’ll simplify the process and give you all the tools you need, but sadly I can’t whip up a batch of Polyjuice Potion to transform you into a kick-ass photographer. You still have to put the information into practice!
You are fine using the same ‘ol stock photos and grainy selfies to market your biz
You are a travel or fashion influencer. This program content is geared towards small business babes with a product or a service
You’re only looking for quick tips for how to look thinner or ‘more attractive” in photos- that’s not how we roll here!
When I started my first business as a landscape designer and a home + garden writer, I quickly realized that I need high-quality images to market myself and my work online. And, I needed a LOT of them to stay relevant.
I realized my fuzzy selfies and off-center flower pics weren’t going to cut it. But a professional photographer wasn’t in my budget and there’s no Instagram husband in this house!
So, I did what any resourceful woman does- I decided to DIY it! I spent years mastering my skills of styling, editing, and how to take photos of myself. I decided to create the program that I wish existed when I first started- simplified info, all in one place, for small business women who had no interest in becoming professional photographers. And so Photo Alchemy was born!
Tea drinker, photo fairy godmother,
+ creator of Quarter Moon Studio
Your Creative Mentor, Melissa Keyser
from my students
"I spent zero time thinking about photos. I’d just point and shoot. I didn't take many others pictures than my adorable son, because I just didn't GET IT. Your course has completely changed how I look at taking pictures, and I love how specific it was: for women, for solo entrepreneurs. The bonus lesson on confidence was really great and empowering and your Q + A sessions were very welcoming."
Melissa, professional organizer
"Before taking your course, my photos were NOT interesting or authentic. I didn't really know what I was doing! Now, I feel more confident being in photos. I'm more clear on my messages and photo style. For me, learning the process of taking my own photos has been very empowering! I use your confidence mantra all the time!"
Modoka, professional organizer
How do I work through the course?
FAQ
This course is available to work at your own pace! Each week, a new module of video lessons and activities will be unlocked. Check out the recorded videos and put the skills into practice before diving into the next module. Once all the videos are unlocked, you’ll have lifetime access to watch and revisit whenever you have time.
What if I have questions?
Included in Photo Alchemy enrollment is 3 months inside Creativity Coven, my private (non-facebook) community membership. In addition to all the other membership features, you'll get personalized support, accountability (you know, so this doesn’t become another online course you never finish), live office hours to ask questions, share what you’re working on, get feedback, and make connections.
How long will I have access to this program?
This course is available for as long as Quarter Moon Studio is in existence. If you join now, it’s yours forever. Plus, you’ll have access to any updates, new bonus modules, or additional resources that I add in the future!
Do I need a fancy camera?
I teach you how to improve your photography skills with whatever camera- or phone- that you already have!
There are specific modules that walk you through the ins and outs of using both an iPhone AND a manual camera, and throughout the course, you’ll see examples that are shown on both a phone and a manual camera. Please note that I’ve never used an Android, so I can’t help you with specific settings, but the general info will all still apply!
The only thing you *have to have* is your phone or your camera, but a tripod is going to make your life a billion times easier.
There is also additional equipment you may be interested in purchasing, but nothing is required. I provide a recommended gear list in the course which has a wide range of price options.
This editing part of this course is taught using Adobe Lightroom Classic (which is the desktop version) and Lightroom Mobile. Classic is $9.99/month and Lightroom Mobile is free. I recommend signup up for a free 7-day trial when we get to the editing module!
I’m a ____fill in the blank____ , will this course work for me?
If you're marketing your business online and you need a roadmap of how to take your own photos, then this course is for you. Most of the photo examples you see are home or garden related, because that's my personal photo subject, but the tips and steps can be applied to any photo subject!
Past cohorts have included yoga teachers, herbalists, flower farmers, professional organizers, antique collectors, and candle makers.
Last Question! Why is this better than just figuring out how to take pictures myself, or hiring a photographer?
Hiring a professional photographer for your brand photos is amazing!
However, for many women- especially when just starting out in their business- it might not be in your budget. A branding shoot with a pro usually starts around $1000, and you get only a selection of images. Plus, you might not find someone locally who shoots in the style you love.
Learning to take your own photos means you’ll never run out of content and you basically have a pro (you!) following you around at all times. Plus, you can take photos wherever you’re most comfortable and on your own schedule.
If you subscribe to my newsletter or follow me on Instagram you know I'm constantly posting photography and self-portrait tips and tricks. Yes, you could just take that or YouTube information, but imagine having it ALL in ONE place at your fingertips, along with the personalized feedback and support specific to YOUR business and personal brand.
will this be you in 8 short weeks?
A shop full of stunning photos, showcase your goods
“cha-ching!"- you’ve made a sale because your product photos are beautiful and soulful as the products you’ve created.
Social Media is a breeze ‘cause You Always have quality photos to post
a loyal group of dream client or customer ready to hand your their $$$
No more endless scrolling trying to find something to post or frantically snapping a pic just so you get something up on the ‘gram.
You’re confidently showing your face in your photos and building that like-know-trust factor that lands your dream client or customer.
